Chart of the Six Love Styles

The theory of six love styles was developed by John A. Lee in his 1973 book Colours of Love . According to the theory, different individuals approach love relationships in different ways. Lee used the following Greek words to describe the six different styles:

Style: Based on: Combination: Description:
love styles


Romance Primary style This love style is the one most commonly portrayed in Hollywood movies. Also known as "love at first sight", it is based on "chemistry" and a strong physical and/or emotional attraction.


Conquest Primary style This style is used by those who see love as a game and want to "win" as many partners as possible. The focus is on having fun in the moment and therefore relationships of this sort tend to be very short.


Friendship Primary style This style of love grows slowly out of friendship and is based more on similar interests and a commitment to one another rather than on passion.


Practicality Ludos + Storge This love style is very practical and realistic. People who prefer this style approach their relationship in a "business-like" fashion and look for partners with whom they can share common goals.


Obsession Eros + Ludos This style usually flows out of low self esteem and a need to be loved by one's partner. Lovers of this sort usually become very possessive and jealous.


Selflessness Eros + Storge In this style of love, the individual is willing to sacrifice anything for their partner. It is based on an unbreakable commitment and an unconditional, selfless love

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